LESSON #7 of 7:
"How These Copy Legends Construct Offers Today"
From: Todd Brown
West Palm Beach, Florida
Missed any of the prior Lessons?
If so...
It's mid-afternoon now...
About 2:30PM.
We still have about a half dozen copywriting areas and topics I want to have the copy legends cover.
So, I know we need to get down to business and be as efficient as possible.
Responses are about to start coming at rapid pace for the next couple hours.
Before we dive-in to offer creation, the topic of breakthroughs with sales page design and formatting comes up.
We bang this out over the next 35 minutes or so, with some wildly insightful tactics and new techniques shared. Especially from Donnie French. Including some new (contrarian) upsell copy angles well outperforming "best practices" most marketers use.
Killer stuff!
Then, we get to how the copy legends are engineering winning offers today.
Justin Goff jumps in...
If you don't know Justin, he's a bonafide direct response marketing beast. His copy has not only generated hundreds of millions in sales, he's used his copy chops to build four multi-million dollar businesses. Exiting two of those businesses for multi-million-dollar pay days.
Not too mention, Justin's email copy chops built him one of the most engaged email lists in all of online marketing today. He now works an hour or two a day, and still continues to enjoy the fruits of a nice seven-figure high-profit business.
"For me, over the past year, the focus has really been identifying the offers that hit the sweet spot of my list," Justin said.
"And, really being data driven here. Looking at which offers and angles worked best to my list, then looking for what I can promote with the same angle and offer but a different Mechanism."
Justin then went on to share examples of how he does this.
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Note: Justin has done a masterful job of identifying a specific campaign model, format, and offer structure which works well with his list.
He then uses the data to identify the hooks and ideas which most resonate with his list (i.e. generate the most sales). Then, uses those same hooks and ideas with a new Mechanism, and plugs them into his proven model, format, and offer structure.
So, it's rinse and repeat. And these little few-day email promotions do between $30,000 and $90,000 for Justin. (Not so little.)
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Kim Schwalm quickly jumped in to pose a question to the group...
"How do you guys feel about the use of highly discounted offers on the front-end for customer acquisition?" Kim asked.
Justin again jumped in...
"How you get them on the list is how they're going to behave on the list," Justin responded. "The discount buyers never stop being discount buyers. So, I think it's a mistake to discount on the front-end. You don't need to do it."
This kicked-off a deep discussion about front-end pricing and positioning... with several copy legends posing even more questions to the group.
As the discussion continued for the next 40 minute or so-- the responses were flowing -- and we dove even deeper into some of the nitty-gritty steps of how the copy legends construct their offers and their offer presentations.
Gold!
Here's a little 3-minute clip of the group wrapping-up our discussion of offer engineering...
(You'll hear a CRITICAL lesson shared in this clip. So pay close attention.)
The rest of the day was intense.
In our remaining time together -- about 90 minutes or so -- we dove deep into several additional copy categories, including what the copy legends are doing today with ad copy, short-form copy, email copy, and more.
It was eye-opening, to say the least, to see the different approach in these areas the copy legends are now using.
So, so valuable.
At about 5:40 PM we wrapped.
I felt I got everything possible (in one day) out of these copy legends. Truly.
Not too mention, everybody was spent from sharing for almost 8 hours.
As everyone was getting up from the table, a couple of the legends requested we take a group picture to capture this historic gathering and experience.
I thought it was a fantastic idea...
This group of 19 legendary copywriters (and some of their partners) made the Copy Legends Lock-In not only a monumental gathering and event in the direct response industry...
They made it one of the most valuable (and profitable) of my two-decade-plus journey in the direct response space.
What an honor for me to get to host something of this magnitude.
I'm blessed to have been in the room...
And I can't wait to tell you all about the results we see from all the new copy techniques we'll be using... thanks to these 19 legendary copywriters!
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Note: The feedback from copy legends after the Lock-in touched my heart.
THE END.
Or is it??...
Well, for some this is not the end.
This is only the beginning...
Because I've decided to give 300 people the opportunity to get a complete set of unedited recordings of the entire historic Copy Legends Lock-In.
I chose only 300 because I don't want to saturate the market with the new copy techniques shared throughout the hours of the Copy Legends Lock-In.
I want all these new copy insights to be (and remain) a steep competitive advantage for those awarded one of the 300 copies.
So, 300 total... max... is all that will be available.
These 300 sets (along with some fantastic & priceless copy bonuses never before offered) will go up for grabs on Wednesday, November 8th at 12PM ET (New York time).
You'll receive an email right at 12PM ET on Wednesday ... or you can come back here, refresh the page, and they'll be a button right below this section for you to grab one of the 300 sets.
If you want to see everything these copy legends shared during the Lock-in, I strongly recommend you be ready to grab your Copy Legends Lock-In recordings exactly at 12PM ET on Wednesday.
While I don't think the 300 copies will sell-out in minutes or anything like that... I do believe this will sell-out fast. Because, keep in mind, there are over 4,200 people also going thru this series with you.
So you'll want to act quickly on Wednesday at 12PM ET to make sure you don't miss-out on what was shared at this once-in-a-lifetime gathering of 19 legendary copywriters.